The importance of pack photography and the role it plays in any marketing strategy cannot be overestimated. The humble pack shot is seen in all forms of media from trade press to TV advertising.
It’s main objective is to establish the product and the brand in the consciousness of the public. Consistent high quality pack photography promotes the product, its perceived value and integrity. Each and every image is a reflection of the company’s standing and credibility in the market place. Every image plays its part in ‘Building the Brand’ and establishing consumer confidence. So important for repeat business.
It goes without saying that the photography for such an image needs to be clear and precise. It needs to show every detail and texture of the pack. This can be achieved by excellent lighting and composition.