Press Release Photography
Press Release Photography covers the many wide and varied disciplines within photography.
There are many considerations to be taken into account to produce an effective Press Release. The primary objective is to grab the attention of the reader. Bearing in mind that research has shown that the average human attention span is about 8 seconds, there is obviously a need for quality images to enhance and reinforce the message.
Given that videos and images drive attention far better than any text, it’s easy to see the importance of supporting visuals. Which brings us to the heart of the matter.
The visual element, be it video or stills needs to compliment and illustrate the text. Showing enough of the product to add interest to the story but perhaps without telling the whole story.
It is a very important part of any marketing strategy in a world that is constantly looking for news on any subject.
These images were for a press release aimed at trade journals to launch a new range of products from an established and well known manufacturer in the market place. The message within the press release was one of high quality production, hand crafted materials and attention to detail.