The image above was shot with the ‘cut-out’ requirement in mind. Lighting the background so that it was completely toneless behind the bikes made it only necessary to remove any tone from just around the bottom of the tyres retaining maximum detail in the spoke and cable areas. This had a beneficial impact on the budget making for a happier client!
In paying careful attention to the details – for instance the pedals and tyre valves were placed in the same position on all the bikes photographed – image consistency was bought to the entire range. This has an important beneficial effect on image integrity and boosting consumer brand confidence.